A ROLEX Authorized Dealer for almost 40 years, we are Iceland’s sole retailer of middle- to high end watches and jewelry. We retail ROLEX, Tudor, TAG Heuer, Longines, Nomos Glashütte and other middle- and high end brands.

You, as a tourist, are entitled to a 14% TAX REFUND off all your purchases with us in watches and jewelry.

Our flagship store is conveniently located in downtown Reykjavik, at Hafnartorg and our second store is located in shopping mall Kringlan, near the city center.

We can arrange for transportation, accommodation and your whole stay in Iceland from every aspect, whether you are travelling alone or in company.

We work with Iceland's leading travel and booking agencies to make your stay as enjoyable as possible.

Send us an inquiry below.


Michelsen is Iceland's exclusive retailer for middle- to high end watches and jewellery in Iceland.