A ROLEX Authorized Dealer for over 35 years, we are Iceland’s sole retailer of middle- to high end watches and jewellery. We retail ROLEX, TAG Heuer, Tudor, RJ - Romain Jerome and other middle- and high end brands.

We also have a wide network of manufacturers which we are not necessarily listed as agents for. If you are interested in other brands than we carry in our portfolio, please contact us and see if we have a contact with the manufacturer.

You, as a tourist, are entitled to a 14% TAX REFUND off all your purchases with us in watches and jewellery.

Our flagship store is conveniently located in downtown Reykjavik, at the city's main shopping street, Laugavegur.

We can arrange for transportation, accommodation and your whole stay in Iceland from every aspect, whether you are travelling alone or in company.

We work with Iceland's leading travel and booking agencies to make your stay as enjoyable as possible.


Michelsen is Iceland's exclusive retailer for middle- to high end watches and jewellery in Iceland.